Open enrollment should be like a trip to a well-organized grocery store. While strolling the aisles, you can view your options and select what works best for you and your family, with someone standing by to answer any questions you may have while making your selections. As the fourth wave of COVID-19 takes hold and offices begin to close again or revert to hybrid work schedules, many employers are facing a hybrid enrollment for the second year in a row. How can we take that in-person grocery store experience and turn it into an Instacart-type experience to ensure a smooth open enrollment for all employees?
Paging all shoppers! Communication is crucial. The landscape of benefits needs is ever-changing, and you’ll want a multi-pronged approach to informing employees of changes. Schedule webinars in addition to in-person meetings for those who need more guidance while providing announcements and notifications via email and/or text message, as sent through your benefits enrollment software. Using technology to assist with enrollment communication also helps reduce the workload of your HR team.
Put the spotlight on specials – your timely resources. Whether it’s a telehealth app, EAP, or additional mental health resources, promotion of these benefits will remind your employees that they are there to utilize during these trying times.
Support every shopper. When managing an employee population of different generations, you will want to offer different options for support. Offer assistance in downloading apps, such as a telehealth app, to those who need it. For additional layers of technological support, consider a benefits enrollment software that offers a decision support tool, technical assistance via web chat, and assisted enrollment sessions.
Use different ingredients to keep employees engaged! Whether it’s informative white board videos, interactive guidebooks, or an incentive for attending meetings, such as a raffle, thinking outside of the box will create an enrollment experience to remember.
Meet us at the checkout line – Bentek is customizable to your needs! To learn more about how we can help create your optimal open enrollment experience, contact us today!
