In the digital era, clients expect more than just a simple phone call or email. They want easy access, they want digital interaction, and above all, they want convenience. That’s where technology comes in to enhance client engagement.
Engagement technology is no longer a luxury—it’s a necessity. It’s becoming increasingly important in various sectors, from local government to schools, and yes, to brokerage firms too. Technology that enables user engagement is becoming crucial.
Here’s how you, the tech-savvy broker, can use technology to enhance client engagement:
- Digital payments: Allow your clients to make payments digitally. It’s convenient, it’s secure, and it’s what your clients expect in this day and age.
- Permit applications: If your brokerage operations involve permits, why not digitize the application process? It’s faster, it’s simpler, and it can save both you and your clients a lot of time.
- Online and mobile solutions: These are not just for checking emails or social media. They can also be used to review utility usage, report issues, and more. The possibilities are endless.
And let’s not forget about HR technology. The HR software market has surpassed $10 billion as of 2022, and for good reason. HR technology can support all areas within your brokerage operations, from recruiting to employee engagement. Just like Bentek’s guide to HR Technology Trends pointed out, technology is becoming a bigger part of the HR landscape.
In conclusion, as a broker, technology will not only streamline your operations but also enhance your client engagement. By leveraging engagement technology and HR technology, you can provide your clients with the convenience they crave while also making your operations more efficient. Technology is here to stay, and it’s time to make the most of it!
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