As the workforce landscape continues to evolve, so too do the preferences and priorities that attract younger generations. While compensation remains a major factor that Millennials and Gen Z consider in their job hunt, according to Indeed & Glassdoor’s 2023 Hiring and Workplace Trends Report, they are also looking at total rewards as a differentiator to sweeten job offers.
Bentek’s Tips – Benefits to Attract Younger Generations
Flexible Work Schedule
Spend any amount of time on TikTok and you are bound to come across corporate influencers singing the praises of working from home. Yet even if you can’t offer a remote work schedule, younger employees value control over their daily lives and appreciate the flexibility that allows them to avoid long commutes during rush hour or the chance to leave early to attend social engagements that are important to them.
Learning and Career Development
Younger generations have a strong desire for continuous learning and career growth. Organizations that provide mentoring programs, skill development workshops, and educational support, such as tuition reimbursement or access to online courses, stand out in the eyes of these job seekers.
Health and Wellbeing Support
According to Indeed’s Work Wellbeing Insights Report, 90% of people believe that how we feel at work matters, yet only 49% of people report their company is measuring happiness and well-being. From subsidized gym memberships to comprehensive health insurance coverage to wellness programs, organizations that place an emphasis on health are earning the loyalty of younger employees. This includes mental health as well – the inclusion of mental health days in your PTO (Paid Time Off) policy or other support can go a long way to earn the trust of younger employees.
Modern Technology and Innovation
The younger workforce grew up in a digital age, and they are drawn to companies that embrace cutting-edge technology and innovative approaches to problem-solving. Organizations that offer state-of-the-art tools and encourage creativity and experimentation are more likely to attract the interest of tech-savvy young professionals.
Millennials and Gen Z have shifted the traditional benefits package to a more holistic approach. Companies that recognize and adapt to these changing preferences are better positioned to attract and retain top young talent. By offering a comprehensive set of benefits that align with the values and aspirations of Millennials and Gen Z, employers can build a diverse and dynamic workforce that is well-equipped to drive success within their organization.
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